Do you use LinkedIn for your business? As the biggest networking platform for businesses worldwide, LinkedIn is a great tool to use for your brand if you’re looking to create meaningful business connections for both yourself as a professional and your company. LinkedIn can help to increase credibility, as well as demand for your services, and even has the potential to connect your business with future employees.

LinkedIn Business Profile
If you are using LinkedIn for your business, the first step is to create a business profile containing all of the relevant information about your business which includes contact information and location. You can also ask your employees to add your page as their employer once the account is live. This is a great way to increase brand visibility and build awareness, as well as to create a community for people to share news and updates on the platform in relation to your business. 

Use LinkedIn as a Marketing Tool
One of the main ways of getting the most from LinkedIn to boost your business is to advertise your company effectively using either free individual posting or paid advertising. Use your profile to highlight key news, events, and business achievements with links to your website and social media platforms to increase engagement. You can also create a LinkedIn feed tailored to your interests by following other businesses and individuals that are of interest to you.

Recruitment
When advertising new positions at your organisation, LinkedIn is an effective tool to use to recruit new employees and find new talent for your business. Posting a job listing is free and due to LinkedIn suggesting job roles to individuals that suit their desired sector or career, your business can generate a lot of interest from candidates that align with the job requirements. 

The job advertisement will also be displayed on your company profile, meaning that when professionals come across your page, they will instantly see that you are hiring. You can also use the messaging feature to reach out to prospective employees and connect with individuals that you feel would be a good fit for a certain position.

With the help of a PR and Marketing Agency such as Orange, you can ensure that your business is using LinkedIn as an effective tool for the endless networking opportunities it can provide. An agency can also help with creating engaging content in order to connect with employees and like-minded businesses.

For more information on how an agency can provide your business with LinkedIn support, please visit orangepr.co.uk.