Many of us are now very used to the remote way of working which has been necessitated by the Covid-19 crisis. It’s certainly been a testing time for Essex’s businesses, but as the light at the end of the tunnel begins to shine, you may be wondering how to best communicate with your clients that you’re ready to hit the ground running.
Now more than ever, brand consistency and credibility is key. Branded presentations and documents have a higher audience engagement, therefore delivering your message in a professional, efficient manner and instilling confidence in your brand. Chamber members Blue Serif have been helping brands to build this credibility for the brands that they work with, helping them to communicate with their clients throughout lockdown, and are now turning their attention to getting brands up and running again as they begin to reopen.
Blue Serif’s #StayEngaged campaign has been helping businesses to stay engaged with their audiences through a suite of digital assets, including branded presentations, professionally designed newsletters – both as internal comms and external to clients – interactive brochures and on-brand social media posts. When combined, all of these pieces of digital collateral have helped brands to keep in touch with their clients, update their audience on changes to their working practices and help build brand credibility, ready to drive sales.
These tools will continue to be important in the coming weeks and months, as will assets such as digital screen content displaying safety messages and latest offers in retail premises. Remote meetings and virtual sales pitches are here to stay for a while yet. If you therefore need more ideas for ways that you can #StayEngaged with your audience and maintain client relationships now that the world starts to find its way forward in this new normal, get in touch with Blue Serif at firstname.lastname@example.org.