Award-winning PR agency, Big Wave PR, has been supporting the launch of a new charity single ‘Be More Kind’ by Elliot Porter and the Isolation Artists. The agency managed the world premiere of the single’s video at Cambridge University Hospitals NHS Foundation Trust (CUH) to all employees on 5 June. Big Wave PR also set-up a wide-range of media interviews to spread awareness about the fundraiser and gained the single nationwide airplay.
Elliot Porter organised the project. He explains: “When the lockdown started in March my sister, Chloe, and I started a platform for musicians to stream live gigs from their homes to fans – giving an income to the artists and pleasure to the fans. These ‘Isolation Gigs’ proved so successful on Facebook and Youtube that I realised that we could use the technology to record a song to raise much needed money for the NHS.
“I love the positive message of Frank Turner’s ‘Be More Kind’, and it also seemed to fit the Coronavirus situation very well. A couple of the musicians from the ‘Isolation Gigs’ have worked with Frank and through them Frank gave his support for the recording. Frank has recorded an introduction to the song and he said he’s very humbled, honoured and proud about our cover and thinks it’s a killer version of his much-loved track.”
The musicians featured on ‘Be More Kind’ by Elliot Porter and the Isolation Artists, include vocalist Jess Greenfield from Noel Gallagher’s High Flying Birds, the Cambridgeshire-based guitarist Tom Wright who has played with Ronan Keating, The Feeling and Albert Lee, the America-based Jon Snodgrass and Austin Lucas who have both worked with Frank Turner, singer/songwriters Bella Chipperfield from Bishop’s Stortford and Zoe Philips from Hertfordshire, and Daisy Chute from classical crossover group All Angels. There are many more musicians involved in the project. Elliot himself is a singer/songwriter who has featured on BBC Introducing and has played on Bob Harris’s Radio 2 show.
‘Be More Kind’ by Elliot Porter and The Isolation Artists will be available to stream/download on all major platforms (Spotify etc) for 99p, from 5 June but is available to pre-save on Spotify from 29 May. There is also a Just Giving page for anyone who would like to make a donation, www.justgiving.com/fundraising/bemorekind20. To discover more about Big Wave PR’s services, please visit www.wearebigwavepr.co.uk.