Chelmsford multi-media agency teams up with Britain’s newest racecourse
Chelmsford-based multi-media agency RP2 Global has teamed up with Britain’s newest racecourse to help them achieve ambitious plans to put them on the map for 2016.
Chelmsford City Racecourse opened for business early last year and staged 58 fixtures throughout the 12 months - this year they plan 62.
Now RP2 Global has been recruited to orchestrate a media buying campaign across all platforms to spread the word nationwide about the race dates, state-of-the-art conference facilities, corporate events, Ladies Day, family days and the racecourse’s exciting Summer Nights music series.
Already Simply Red is booked to appear on 1 July – the first confirmed act of the summer season with many more to follow at the venue that has a licence to host up to 30,000 people at each event.
Tom Watts, Associate Director overseeing the work, said: “We work for clients all over the country but it is a pleasure to work for such a great venue that just happens to be on our doorstep.
“Chelmsford City Racecourse if a fantastic resource for not only the people of Chelmsford, Essex and beyond but horse racing lovers and the business community, too.”
Fraser Garrity, Racecourse Manager, said: “We’ve developed a great relationship with RP2 Global. They have been in the media business for over 20 years and we are excited to see what they can achieve for us.”
RP2 Global is one of the biggest media and creative media agencies outside London and has offices in the UK and Hong Kong, the USA and China.
In the last financial year RP2 Global clients spent over £55m on media through the agency and this year that is set to increase to £63m.